Get four times as many people active

If you’re funding local organisations to provide 12 weeks of free activity sessions then we can get you much better results for the same budget. We can:

  • Engage hard-to-reach target audiences you’re trying to reach
  • Get four times as many people active
  • Keep them active for much longer with our ongoing follow up

Learn more


Make Sport Fun works with leading councils, charities, CSPs, NGBs and leisure trusts in England.

See a list of the organisations we’ve worked with.

Our services

Physical activity engagement programmes
Our engagement programmes engage hard to reach groups in sport and activity through a combination of local data analysis, modern marketing approaches and evidence-based behaviour change techniques. We use a 6-stage process implemented by our experienced staff.

Learn more about engagement programmes.

Physical activity engagement training
In our workshops we explain the 6-stage engagement process and help you figure out how to implement it locally. The workshops are tailored for your team and get fantastic feedback (average 8.7 out of 10 from participants).

Learn more about engagement training workshops.

About us

Make Sport Fun was set up in 2008 to help councils and charities engage hard-to-reach groups in sport and activity. We have a hard-earned reputation for high quality work (our average client feedback is 9 out of 10).

Learn more about us.

Our work

We’ve run physical activity engagement programmes and workshops for dozens of councils, charities, CSPs, NGBs and leisure trusts.

Read about a few examples of our work and learn how this approach could work for you.


We have several free resources available. The best place to start is with our email course which helps you get started learning about physical activity engagement programmes.

Sign up for our email course now.


Jo Foster – Physical Activity Manager, Macmillan Cancer Support
“Make Sport Fun have done a fantastic job. I don’t know anyone else who could have done it. John is the person I go to when I want a problem solved.

“In comparison to other leaders in physical activity social marketing they are the only one who has impressed me. They have delivered beyond expectation, on time and to budget – overcoming difficult obstacles that have been thrown their way.”

Elaine Thomas – Health Development Manager, Chichester District Council
“John’s passion and enthusiasm for the project is what convinced us to buy. His experience and knowledge impressed us, the project was very different to anything we have ever done locally before and after meeting with him, we thought its time to get innovative. As the front man of the organisation he does a cracking job, my contact with the rest of the team is usually by email but my queries are always answered quickly and efficiently so any concerns about Make Sport Fun being at arms length are long forgotten. The regular updates I had by phone at the start of the project left me confident that the project was being delivered well.

As a public sector body with tight budgets we are under pressure to demonstrate outcomes and value for money so that was and still is very important, but at the same time we have the freedom to try new approaches and evaluate to get the best results. I think Make Sport Fun have demonstrated that we can do things differently and be a bit more ‘scientific’ about how we achieve our aims. I think that the flexibility we have shared in developing the project have enabled us to shape it into something very exciting and effective.”